What’s On Our Radar, February 6, 2017

America tuned in to Superbowl LI as the New England Patriots defeated the Atlanta Falcons in a stunning comeback. Of course the commericals were also in focus, with Anheuser-Busch InBev’s Budwesier Super Bowl immigration ad gaining the most social media traction — over 95,000 mentions according to Talkwalker, a social data intelligence company.

Super Bowl Draws Lower TV Ratings than Previous Two Games

Fox Television’s broadcast of Super Bowl LI on Sunday night drew a 48.8 overnight rating, according to Nielsen data released by the network, lower than the previous two Super Bowls. The contest included a thrilling finish, with the New England Patriots topping the Atlanta Falcons in the National Football league’s first-ever Super Bowl overtime.

Casino mogul Adelson pulls out of Raiders-Vegas stadium deal

Billionaire casino mogul Sheldon Adelson pulled out of a deal Monday to build a $1.9 billion domed stadium for the Oakland Raiders in Las Vegas. The move comes on the heels of a team proposal to pay $1 a year in rent and operate the stadium, and it deprives the project of a chief financial backer as officials seek to bring professional football to Las Vegas for the first time.

One Area Where Alibaba Could See Explosive Growth

Alibaba is expected to report its earnings for the third fiscal quarter ending Dec. 31 on Jan. 24 before markets open, and its nascent cloud business could be a standout. The Chinese e-commerce giant, which is made up of four divisions including its core e-commerce sites Taobao and Tmall, cloud computing, digital media and entertainment, and other equity investments, is expected to post better-than-estimated results.

What Ever Happened to Apple iBeacons?

The protocol was built on Bluetooth Low Energy , and promised to enable micro-location tracking in a way that offered far more accuracy than traditional GPS or the assisted GPS in modern smartphones. We’re talking about being able to tell what specific aisle a customer is perusing, and being able to market to that customer accordingly.