Lamborghini is open to an all-electric addition to its line-up of luxury sports cars, its chief executive said on Wednesday, evidence that German parent Volkswagen’s ( The 54-year-old Italian car firm is already deviating from its tradition of producing high-powered, low-slung sportscars with its new sport utility vehicle, called Urus, itself a variation in its bovine branding. The SUV will be launched at the company’s headquarters in Sant’Agata Bolognese, Italy, towards the end of this year, with deliveries starting in the second half of 2018.