How Big is the Super Bowl for Buffalo Wild Wings?

The chicken-wings-and-beer joint has seen its performance clipped after recording three straight quarters of falling same-store sales, but the Super Bowl this Sunday could move the ball downfield for the casual-dining chain, if fans flock to its restaurants. According to the National Chicken Council, Americans are set to consume 1.33 billion chicken wings over Saturday and Sunday, a 2% or 30-million-wing increase from last year.

How Big is the Super Bowl for Buffalo Wild Wings?

The chicken-wings-and-beer joint has seen its performance clipped after recording three straight quarters of falling same-store sales, but the Super Bowl this Sunday could move the ball downfield for the casual-dining chain, if fans flock to its restaurants. According to the National Chicken Council, Americans are set to consume 1.33 billion chicken wings over Saturday and Sunday, a 2% or 30-million-wing increase from last year.

Attending Super Bowl LI Comes With Super Price Tag

A trip to Houston for Super Bowl LI carries a super price tag. NFL fans can expect to pay about $8,000 combined on flights, hotels and a ticket to watch the New England Patriots take on the Atlanta Falcons in person on February 5. As of early Monday afternoon, tickets to Super Bowl LI at NRG Stadium were selling for an average of $5,216 on the secondary market, according to SeatGeek.