Go Inside Hershey’s Wildest Ideas on How You Will Shop for Food in the Future

Hershey is taking its 123-years’ experience making chocolate and other confectionery and using it to help turn around the slumping retail industry in large part because its M&M sales are dependent on it. “We’ve gotten to the point where grocery shopping is such a chore and now there’s all this pressure coming from e-commerce and you can really get your groceries anywhere, so now we have retailers saying ‘Hey, how are we going to compete in this new landscape?”, Lina Yang, director and futurist of strategic foresight at Hershey’s Advanced Technology Lab told TheStreet .

Hershey, With Scant Global Traction, to Cut 15% of Workforce

Hershey lags so far behind its international competitors, that it was no surprise when it announced Tuesday it would slash 15% of its workforce, mostly outside the U.S., to amp up profitability. Internationally, the Hershey, Pa.-based chocolate maker has been losing market share to such rivals as Mondelez , owner of Cadbury confectionery, and privately held Ferrero and Nestle .

Price drop

It’s the only thing they can afford to eat at the moment. “I go to the kitchen and there’s no fish, nothing,” he says.