Andrew Puzder: Carla s Jr. Racy Ads Saved the Company

In an exclusive interview with Neil Cavuto on the FOX Business Network , CKE Restaurants CEO Andrew Puzder said the suggestive ad campaigns starring female celebrities such as Paris Hilton, Kim Kardashian and Heidi Klum saved the company. CKE’s franchises, which include Hardee’s and Carl’s Jr., were infamous for using racy ads that generated backlash from women and other groups who found it demeaning and sexist.

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“I gave more than 20 years of my life to CKE, and Mr. Puzder took a company that I loved and turned it into a business that makes money by stealing from its workers,” Laura McDonald, a former Carl’s Jr. general manager, said in a recent forum hosted by Senate Democrats. In June 2000, Andy Puzder was named president and CEO of CKE Restaurants, running Hardee’s and Carl’s Jr. restaurant chains.