Athleisure Makeup Has The Cosmetics Industry Breaking A Sweat

To promote its new Athleisure Makeup line , Tarte partnered with social media “fitfluencers” to push the concept that “sporty is the new sexy.” The campaign, titled Hustle & Glow, includes a beautifully produced video in which a woman wakes up in her spacious Malibu mansion and heads to the bathroom for a full beauty routine in preparation to .

The fitness brand has an estimated 4 million-plus adherents worldwide.

The mega-agency will identify and negotiate opportunities for the company to promote itself through content, licensing, sponsorship and live events, which IMG also has the capacity to manage. Since its founding by Greg Glassman in 2000, CrossFit has an estimated 4 million-plus adherents globally, with more than 116,000 trainers certified for at least Level 1. According to the company, it is the largest gym organization in the world, with more than 13,000 affiliates.

Yoga for Everyone

It’s time to roll out your yoga mat and discover the combination of physical and mental exercises that for thousands of years have hooked yoga practitioners around the globe. The beauty of yoga is that you don’t have to be a yogi or yogini to reap the benefits.