Smart marketing helps Maryland Smoothie King franchisee achieve success

When Tonya Bingham opened her Smoothie King franchise in the Bowie Town Center two years ago, the corporate parent told her it would be a slog just to sell $360,000 worth of the juice drinks the first year. “We did well,” said the A 46-year-old mother of two, who opened the store as a way to control her schedule after working 80-hour weeks as a meeting planner.