Coachella festival boosts its VR experience for 2017 with augmented reality

Over the years, the ticket packages for the Coachella Valley Music and Arts Festival have become a fun unboxing surprise, with snapshots filling Instagram long before fans flood their social media streams with selfies from the festival itself. Artwork, miniature pop-up scenes of the Empire Polo Club in Indio and calendars have been inside the boxes, along with Coachella’s coveted entry wristbands, in recent years.