FUJIFILM GFX 50S combines an extraordinary sensor, processor and design with FUJINON lenses to give users the ultimate photography experience Valhalla, N.Y., January 19, 2017 - As the leader in innovation for photographers, FUJIFILM North America Corporation today announces the FUJIFILM GFX 50S medium format mirrorless digital camera that will launch late February, 2017 with an initial selection of three FUJINON lenses - the GF63mmF2.8 R WR , the GF32-64mmF4 R LM WR , and the GF120mmF4 R LM OIS WR Macro . These lenses encapsulate the design philosophy of FUJINON lenses that are renowned by photographers around the world.