Brian Harrod provides hyper-local news for White Plains, NY, that is also continually updated from thousands of sources on the Roundup Newswires Network
... sales and customer and shopper marketing responsibility at Pepperidge Farm, Frito-Lay and Procter & Gamble. White Plains, N.Y.-based Heineken USA, a leading beer importer, is a subsidiary of Heineken International BV. European brands imported into ...
... 35% fewer calories than regular lager beer. Amstel Light is imported by Heineken USA Inc., headquartered in White Plains, N.Y. In my past 20 years in the convenience-store industry, we have been screaming from the highest gas canopy, "Foodservice is ...
The first cases of Red Stripe beer, produced once again in the brand's homeland of Jamaica, arrived on U.S. retail store shelves and bar and restaurant beer menus as the brand readies for an aggressive plan to energize growth in the United States. Following the acquisition of a controlling stake of Red Stripe in October 2015, Heineken USA has successfully brought production of the brand back to Jamaica as part of the company's broader mission to deliver import brands that exemplify the transparency and authenticity consumers expect and deserve, according to the White Plains, N.Y.-based company.
... new campaign, we're taking steps to ensure that we continue to remain relevant and connected to our consumers." White Plains, N.Y.-based Heineken USA Inc., a major beer importer, is a subsidiary of The Netherlands-based Heineken International BV. ...
... significant pace, we can fulfill our mission to continue building dynamic, relevant brands for our consumers." White Plains, N.Y.-based Heineken USA, a major beer importer, is a subsidiary of Heineken International BV. Brands imported into the U.S. ...
Now, drinking age Millennials expect the beer section to offer that same variety of options they are used to seeing from other beverage categories. Ray Faust, chief sales officer at White Plains, N.Y.-based Heineken USA , calls modern consumers' thirst for options "flavor promiscuity," and says the trait is on the rise.
The White Plains, New York-based Heineken USA subsidiary of Netherlands-based brewery Heineken has launched what it calls "a digital interactive experience" to offer a different way to report on its sustainability progress. "PDFs, graphs and footnotes have been exchanged for an engaging visual journey," says the company regarding its new report format.
... that continue to perform well, along with smaller and more local brands," she says. Strongbow, a brand of White Plains, N.Y.-based Heineken USA, is among the large hard ciders that performed well in 2016. According to IRI data, the hard cider brand ...
Dos Equis, a brand of White Plains, N.Y.-based Heineken USA and the first Official Beer Sponsor of the College Football Playoff , is encouraging fans to go for "Game Day Greatness" this season as part of the brand's commitment to premiumize and elevate the game day experience, the company says. Consumers can win tickets to the CFP National Championship, get in on unparalleled game day experiences all season long and "Stay Thirsty" with the Most Interesting Man via filters and lenses on Snapchat, it says.
White Plains, N.Y.-based Heineken USA welcomed members from its distributor network to Chicago this fall to inform them about product and marketing news surrounding its four core brands: Heineken, Dos Equis, Tecate and Strongbow. For its flagship brand - Heineken - the company will continue to build its support of Heineken Light through its partnership with Tony award-winning actor Neil Patrick Harris.
White Plains, N.Y.-based Heineken USA celebrated the official first run of Red Stripe to come off the line in Jamaica. Following the acquisition of a controlling stake of the brand in October 2015, Heineken has been working toward repatriation of the production of Red Stripe beer from North America back to the brand's home country of Jamaica, it says.
Tecate, a Mexican import beer brand of White Plains, N.Y.-based Heineken USA, is encouraging boxing fans of legal drinking age to elevate their viewing occasions by choosing the bold taste of Tecate for the season's big fights in its newest marketing campaign, the company says. Running from Sept.
Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, debuted a new national TV commercial called "The Wall" on Fox News, Univision and Telemundo during the first Presidential debate on Sept. 26. Created by Tecate with Saatchi & Saatchi NY, "The Wall" is the latest 30-second TV spot from the brand's Born Bold campaign, which shines the spotlight on the brand's protagonist, the Black Eagle, while it soars above a small Mexican border town separated from the United States by a "wall," the company says.
Heineken Light, a brand of White Plains, N.Y.-based Heineken USA, launched "Hypnotize," its first TV commercial of 2017 in partnership with award-winning actor and brand spokesperson, Neil Patrick Harris. The new commercial kicks off a series of three spots, which showcase Heineken Light's one-of-a-kind flavor through Neil's signature wit and lighthearted humor, the company says.
Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, debuted a new national TV commercial called "The Wall" on Fox News, Univision and Telemundo during the first Presidential debate on Sept. 26. Created by Tecate with Saatchi & Saatchi NY, "The Wall" is the latest 30-second TV spot from the brand's Born Bold campaign, which shines the spotlight on the brand's protagonist, the Black Eagle, while it soars above a small Mexican border town separated from the United States by a "wall," the company says.
Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, is giving legal-drinking-age consumers everything they need to spice up their Cinco de Mayo celebrations, the company says. From Mexican cantinas in the city to neighborhood backyard patios, the 360-degree program features national TV advertising, media partnerships and a national sweepstakes.
Amestel, a brand of Heineken USA, White Plains, N.Y., announced the launch of of a new light beer: Amstel Xlight. With 90 calories, 2 grams of carbs, 4.2 percent alcohol by volume and 4 international bittering units, Amstel Xlight is a sessionable, premium quality light beer with a full beer flavor not expected from a light beer, the company says.
... the fusion of great music, incredible fusion food suggestions and ice cold Heineken and Heineken Light beer." White Plains, N.Y.-based beer importer Heineken USA is a subsidiary of Heineken International BV. Brands imported into the United States ...
... will keep shoppers engaged throughout the program, driving incremental sales of Heineken all season long." White Plains, N.Y.-based Heineken USA Inc. is a subsidiary of Heineken International BV. European brands imported into the U.S. include ...
... a contest to win a trip to London. Newcastle Brown Ale is imported by beer importer Heineken USA Inc., based in White Plains, N.Y. Heineken USA is a subsidiary of Heineken International BV, Amsterdam. European brands imported into the United States ...