Amstel Light Running Retail Program

... 35% fewer calories than regular lager beer. Amstel Light is imported by Heineken USA Inc., headquartered in White Plains, N.Y. In my past 20 years in the convenience-store industry, we have been screaming from the highest gas canopy, "Foodservice is ...

Heineken Rebuilds Red Stripe

The first cases of Red Stripe beer, produced once again in the brand's homeland of Jamaica, arrived on U.S. retail store shelves and bar and restaurant beer menus as the brand readies for an aggressive plan to energize growth in the United States. Following the acquisition of a controlling stake of Red Stripe in October 2015, Heineken USA has successfully brought production of the brand back to Jamaica as part of the company's broader mission to deliver import brands that exemplify the transparency and authenticity consumers expect and deserve, according to the White Plains, N.Y.-based company.

Amstel introduces Amstel Xlight

Amestel, a brand of Heineken USA, White Plains, N.Y., announced the launch of of a new light beer: Amstel Xlight. With 90 calories, 2 grams of carbs, 4.2 percent alcohol by volume and 4 international bittering units, Amstel Xlight is a sessionable, premium quality light beer with a full beer flavor not expected from a light beer, the company says.

Dos Equis announces College Football Playoff marketing

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA and the first Official Beer Sponsor of the College Football Playoff , is encouraging fans to go for "Game Day Greatness" this season as part of the brand's commitment to premiumize and elevate the game day experience, the company says. Consumers can win tickets to the CFP National Championship, get in on unparalleled game day experiences all season long and "Stay Thirsty" with the Most Interesting Man via filters and lenses on Snapchat, it says.

Heineken USA shares 2017 plans with distributor network

White Plains, N.Y.-based Heineken USA welcomed members from its distributor network to Chicago this fall to inform them about product and marketing news surrounding its four core brands: Heineken, Dos Equis, Tecate and Strongbow. For its flagship brand - Heineken - the company will continue to build its support of Heineken Light through its partnership with Tony award-winning actor Neil Patrick Harris.

Tecate Light launches TV spot during first presidential debate

Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, debuted a new national TV commercial called "The Wall" on Fox News, Univision and Telemundo during the first Presidential debate on Sept. 26. Created by Tecate with Saatchi & Saatchi NY, "The Wall" is the latest 30-second TV spot from the brand's Born Bold campaign, which shines the spotlight on the brand's protagonist, the Black Eagle, while it soars above a small Mexican border town separated from the United States by a "wall," the company says.

Tecate Light launches TV spot during first presidential debate

Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, debuted a new national TV commercial called "The Wall" on Fox News, Univision and Telemundo during the first Presidential debate on Sept. 26. Created by Tecate with Saatchi & Saatchi NY, "The Wall" is the latest 30-second TV spot from the brand's Born Bold campaign, which shines the spotlight on the brand's protagonist, the Black Eagle, while it soars above a small Mexican border town separated from the United States by a "wall," the company says.

Heineken Light launches commercial series featuring Neil Patrick Harris

Heineken Light, a brand of White Plains, N.Y.-based Heineken USA, launched "Hypnotize," its first TV commercial of 2017 in partnership with award-winning actor and brand spokesperson, Neil Patrick Harris. The new commercial kicks off a series of three spots, which showcase Heineken Light's one-of-a-kind flavor through Neil's signature wit and lighthearted humor, the company says.