‘Rings’ movie prank terrifies TV-store shoppers

In anticipation of the Feb. 3 premiere of Rings , the third edition in the U.S. Ring franchise, the team behind the upcoming film has set up a prank in order to get people scared. Paramount Pictures staged the above prank at a real appliance store in White Plains, New York, to see what shoppers would do when Samara climbed out of the TV right in front of them.

See It: ‘Rings’ Prank Sends Shoppers Screaming in Terror

To promote the upcoming horror film "Rings," Paramount Pictures reportedly outfitted an appliance store in White Plains, NY, with hidden cameras to capture terrified customers running for their lives when they thought a real life "Samara" was emerging from a television screen to get them. As any fan of the horror franchise is aware, Samara comes calling seven days after you watch a mysterious videotape of her being dumped in a well.