Dos Equis announces College Football Playoff marketing

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA and the first Official Beer Sponsor of the College Football Playoff , is encouraging fans to go for "Game Day Greatness" this season as part of the brand's commitment to premiumize and elevate the game day experience, the company says. Consumers can win tickets to the CFP National Championship, get in on unparalleled game day experiences all season long and "Stay Thirsty" with the Most Interesting Man via filters and lenses on Snapchat, it says.