After Scion A/V’s 13-Year Run, What Now for Corporate Cash in Music?
Immolation , a death-metal band from Yonkers, N.Y., earned roughly $13,000 from the world's biggest automaker for two tours. All the band had to do, in 2010 and 2011, was display Scion-branded iPod covers, socks and a new-car booklet at merch tables.