TCA 2017: “At this point, it is a self-contained, self-sustained show,” Mark Pedowitz says of the drama reboot The newly announced “Charmed” reboot hails from “Jane the Virgin” showrunner Jennie Urman, and that was all The CW president Mark Pedowitz needed to order a script for the project, The executive told reporters following his executive session at the Television Critics Association’s Winter Press Tour in Pasadena Sunday It was Urman’s idea to do “Charmed” in the 1970s, though at the time there’s no real connection to the 1990s with drama starring Shannon Doherty, Alyssa Milano, Rose McGowan and Holly Marie Combs. “At this point, it is a self-contained, self-sustained show,” Pedowitz said during his panel.