The singer’s representatives had dismissed Jenner as a ‘secondary reality television star’ in their bid to stop her from trademarking the name ‘Kylie’ in the U.S. Update, Feb. 7, 2017: The U.S. Patent and Trademark Office recently handed Australian pop singer Kylie Minogue a victory when it rejected Kylie Jenner’s application to trademark the name “Kylie.” More specifically, Australian pop singer Kylie Minogue wants to block Kylie Jenner’s application to trademark the name “Kylie” for advertising and entertainment purposes in the U.S. KBD, an Australian firm that represents Minogue, last week filed an opposition to Jenner’s trademark bid.