Key health care agency gets rebranding

Finger Lakes Health Systems Agency, a key player in health care here and statewide, has changed its name to Common Ground Health. The move, slated to be announced today, is part of a rebranding effort for the Rochester-based nonprofit that better reflects its mission to help the region come together on health issues, its leaders said.

Highmark Spoofs Patients With So. Many. Questions Marketing Daily a ” 9 minutes ago

It’s a phenomenon that gets worse with every birthday: The average doctor’s visit gets shorter, while patients’ list of health problems gets longer. So Highmark, the fourth-largest Blue Cross Blue Shield-affiliated health insurance provider, is introducing a new ad campaign that pokes gentle fun at the growing list of health worries that follow people as they sail into their Medicare years.

Allan Harris Gets Kidney Transplant

Buffalo, NY WBEN’s own Traffic Command reporter is resting comfortably after receiving a new kidney. Allan Harris got the call Thursday afternoon and rushed to Strong Memorial Hospital in Rochester for the overnight transplant operation.

A Closer Look at the Eye

Researchers at the University of Rochester Medical Center have developed a new imaging technique that could revolutionize how eye health and disease are assessed. The group is first to be able to make out individual cells at the back of the eye that are implicated in vision loss in diseases like glaucoma.

On the Move: Jan.1, 2017

Dr. Sharma attended medical school at Dayanand Medical College, Punjab, India and received his internal medicine training from Loma Linda University in Loma Linda, Calif. He completed his gastroenterology fellowship training at the University of Rochester in Rochester, N.Y. Dr. Sharma’s special interests include GERD , NERD , Inflammatory Bowel Disease , IBS , Acute and Chronic Pancreatitis, Gastrointestinal Malignancies and Familial Cancer Syndromes.