Top retailers gear up for Chinese New Year shoppers

MODERN RETAILERS have launched attractive Chinese New Year campaigns to cash in on the first major festival of 2017 that lures high shopper spending. According to Kasikorn Research Centre, total spending during the Chinese New Year festival is expected to reach Bt6.4 billion, or at about Bt3,600 per household on average, up 3 per cent from the same festive event last year, driven by the higher prices of goods.