Danish Crown targets China’s choosy pork eaters with plant for premium cuts

Top European pork producer Danish Crown hopes to gain a bigger chunk of the Chinese market by building a new factory to provide fresh meat to discerning consumers in Shanghai. Plans for the DKK300 million plant come as Hormel Foods of the United States prepares to open a new factory in nearby Zhejiang province in the third quarter, and after a year of record pork imports by the world’s top consumer of the meat.