REUTERS: Mattel Inc is doubling down to corner a bigger share of China’s fragmented yet lucrative toy market, but the success of its efforts hinges on its ability to navigate strict regulation and adapt to local preferences.The maker of Barbie dolls struck deals with Chinese e-commerce giant Alibaba Group Holding Ltd and online content developer BabyTree last month to sell interactive learning products based on its Fisher-Price toys.The deals mark a shift for Mattel, which has built its business selling Barbie and Ken dolls in brick-and-mortar stores, and highlight the pressures U.S. firms face as they try to expand in new markets with sales stagnating back home.Alibaba’s reach and China’s preoccupation with education could give Mattel the thrust it needs to win over the country’s so-called “tiger mothers”, who aggressively push their children to be the best in school.”
Category: Toy
Holly Willoughby and Phillip Schofield get their own dolls
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Holly Willoughby and Phillip Schofield get their own dolls
Hoaxer convinces live German TV show he is Ryan Gosling and goes on stage to accept La La Land award as stars including Nicole Kidman and Jane Fonda look on in horror Watched by the ‘Weeping Angels’: How Samsung TV viewers were ‘recorded via their sets by US spies who hacked into devices with a virus named after eerie Doctor Who villains’ German government demands answers from the US over WikiLeaks’ claims there is a CIA listening post in Frankfurt as it attempts to verify leaked documents Who’s the new mole? FBI prepares hunt for the source of CIA documents published by WikiLeaks after latest catastrophic breach for the US intelligence community CIA has stolen spying techniques from Russia allowing it to carry out ‘false flag’ attacks which fool targets into thinking they’ve been hacked by the Kremlin, WikiLeaks documents reveal ‘There are some bad people who have Samsung TVs’: Ex-CIA … (more)
Mattel launches a holographic Barbie that lives in a box
Barbie has been a princess, a chef, an astronaut and now, the popular doll is set to become a computer animation. Mattel has unveiled its 3D Barbie Hello Hologram that lives inside a box and comes to life when a child says the magic words, ‘Hello Barbie’.
Hologram Barbie is Mattela s newest toy
Toy maker Mattel’s latest invention is a digitally rendered interactive Barbie – called the Hello Barbie Hologram – and it’s hitting stores in late fall this year. The toy will be priced at under $300, the company says.
These Popular Stocks Could Prove Toxic for Your Portfolio
Popular stocks are expensive. An expensive stock can certainly produce market-beating returns if the underlying company performs well, but missing expectations can send the stock tumbling.
These Popular Stocks Could Prove Toxic for Your Portfolio
Popular stocks are expensive. An expensive stock can certainly produce market-beating returns if the underlying company performs well, but missing expectations can send the stock tumbling.