Bala Cynwyd, PA, March 13, 2017 — — Philadelphia advertising agency founder, publisher and radio broadcast producer, Joe Ball, President of ACT Inc., is featured in a new book pertaining to the 101st Airborne division, Camp Breckinridge, KY. It is a paperback, 462 pages “history” of the 101st Airborne during the 1948-1953 years.
Category: Advertising
Google Wants an ‘Open Dialogue’ Between Platforms and Publishers When It Comes to Monetization
The head of Google’s news and publishing partnerships unit says there should be more open dialogue between platforms and publishers in determining access to data and monetization of content. Speaking today at Mobile World Congress in Barcelona, Spain, Madhav Chinnappa, the director of strategic relations of Google’s news and publisher division, said the roles of the largest tech companies are under scrutiny lately, adding that he thinks it’s “quite right.”
Google, Facebook argue against ‘punitive’ tax proposal for digital media
Proposals for tax changes aimed at helping Canadian publishers fight for revenues with online news aggregators would result in a punitive “tax on advertisers,” executives from Google Canada and Facebook Canada told a Commons committee studying the country’s media industry. That’s because tax laws currently on the books designed to prop up the industry are archaic and simply don’t apply to the Internet age, Jason Kee, Google Canada’s head of policy and government relations, told the heritage committee Tuesday.
Tourism ad highlights how Filipinos make it more fun in PH
The newest campaign advertisement of the Department of Tourism was launched Thursday, January 26, highlighting not just a tourist destination this time, but another answer to the question why it’s “More Fun in the Philippines.” DOT’s newest TV commercial opens with a male blonde-haired tourist visiting the prized Enchanted River in Surigao and while admiring the natural wonder before him, is approached by a Filipino woman.
Analyst: Global advertising revenue to hit $532bn
Big brand budgets and quadrennial events such as the Olympics, European Football Championship and US Presidential Election will drive 2016’s global advertising revenue growth to $532 billion according to findings from critical information, analytics and solutions source IHS Markit’s annual Global Advertising Trends report. “The advertising industry is about to turn the corner thanks to the global economy getting back on track,” said Eleni Marouli, principal analyst, IHS Technology, and report author.