Is Gwyneth Paltrow crazy or crazy like a fox? Despite dolling out another dose of controversial health advice, which has been met with a monster backlash, her lifestyle brand Goop is thriving, giving her big kudos as a savvy business leader. Following a recent blog post urging women to put “jade eggs” in their vagina for “better sex” and “over well-being,” the $66 eggs are sold out, according to Goop’s website.