The consumer VR industry is currently in a bit of a chicken-and-egg loop, with most hardware makers seeing modest sales, in part because there’s not enough great VR content available-which of course is due to the fact that many developers are wary of building content for platforms that aren’t yet fully mainstream. Still, the market for VR hardware is expected to hit $3.6 billion this year, and $37.7 billion for hardware and software by 2020 .