Hershey is taking its 123-years’ experience making chocolate and other confectionery and using it to help turn around the slumping retail industry in large part because its M&M sales are dependent on it. “We’ve gotten to the point where grocery shopping is such a chore and now there’s all this pressure coming from e-commerce and you can really get your groceries anywhere, so now we have retailers saying ‘Hey, how are we going to compete in this new landscape?”, Lina Yang, director and futurist of strategic foresight at Hershey’s Advanced Technology Lab told TheStreet .