Shares in Snap, the owner of Snapchat, slid 12% on Monday to close below the price at which they started trading just last week in New York. Snap closed 44% higher at $24.48, valuing the company at $28bn, after it raised $3.4bn in the richest US technology company listing since Facebook in 2012 However, analysts have given mixed views on the future of Snap, debating whether it can emulate the success of Facebook, sending shares down $3.32 to close at $23.77.