In an exclusive interview with Neil Cavuto on the FOX Business Network , CKE Restaurants CEO Andrew Puzder said the suggestive ad campaigns starring female celebrities such as Paris Hilton, Kim Kardashian and Heidi Klum saved the company. CKE’s franchises, which include Hardee’s and Carl’s Jr., were infamous for using racy ads that generated backlash from women and other groups who found it demeaning and sexist.