Category: Advertising

Meredith Buying Time May Be Its Safest Route to Really Going Digital

Time has begun to show signs that legacy print publishers can transition to digital from print, but merging with Meredith may be the best way to get there. Experience matters, and reports that Time is no longer being pursued by an investor group led by Edgar Bronfman Jr. should come as a welcome sign for a company that would probably be best served if its new owners have first-hand knowledge of the digital magazine business.

FCC Halts New Data Security Rules; Broader Repeal of Protections on Tap

WASHINGTON Reporters and analysts say the move by the Federal Communications Commission last week to halt new government rules related to data security from taking effect could mean a broader repeal of privacy protections for high-speed internet users. After a 2-to-1 party-line vote by the Republican-led commission, Ajit Pai, the chairman, announced last week that part of the privacy rules passed in October would be temporarily stayed.

WPP Cautions on 2017 As CEO Sorrell Lists Myriad Challenges After Full Years Earnings

WPP posted largely in-line earnings but cautioned on a difficult year ahead as CEO Martin Sorrell outlined a series of risks facing the world’s largest advertizing group. WPP Plc posted full year earnings that were largely in-line with analysts forecasts but cautioned on a difficult year ahead as CEO Martin Sorrell outlined a series of risks facing the world’s largest advertizing group.

Led by CEO Adam Crozier, the company posts its latest financials and cites “economic uncertainty.”

The company, led by CEO Adam Crozier, says ITV America revenue dropped 27 percent last year and ad revenue will be down 6 percent in the first four months of 2017 amid “economic uncertainty.” U.K. TV giant ITV on Wednesday reported its financials for the full year 2016, saying advertising revenue dropped and would be down 6 percent in the first four months of 2017 amid the “current economic uncertainty.”

3 Global Factors Including Trump, Brexit That Could Smash Consumer Spending in 2017

Developed markets such as North America and Europe will be bogged down by slowing consumer spending in 2017, as debt, an ageing population and economic stagnation takes hold, analysts at market research firm Euromonitor International predicted in a new report. Euromonitor said that events such as Brexit and the “Trump effect,” as they called it, creates political instability that will be “a key challenge going into 2017.”

Here’s Why Alphabet May Be the Best FANG Stock to Own

The company’s rock-solid balance sheet, its stranglehold over a lion’s share of the digital advertising market, the possibility of rapid growth in the smartphone space, and the ever-widening Google ecosystem, makes Alphabet an unbeatable proposition . Without a doubt, Alphabet’s real cash-cow is its all-encompassing Internet search engine, Google.

Schwarzman’s $425 Million Payout Leads Private Equity Titans

The Blackstone Group LP co-founder received $378 million in dividends on his stock ownership in 2016, according to calculations based on the firm’s annual report filed Friday with U.S. regulators. Add that to his cut of deal profits, salary and other compensation, and Schwarzman took home $425 million, down from $734.2 million the previous year.

Apple is restructuring the way it works with its lead…

Apple is changing the way it works with its lead advertising agency TBWA\Media Arts Lab as part of an effort to streamline its global marketing output, Adweek’s Patrick Coffee reported. TBWA\Media Arts Lab’s Apple team has been restructured for the agency to focus more on digital and local campaigns.

Trump to target long-awaited rule meant to protect retirement savers

FEBRUARY 03: U.S. President Donald Trump delivers opening remarks at the beginning of a policy forum with business leaders chaired by Blackstone Group CEO Stephen Schwarzman in the State Dining Room at the White House February 3, 2017 in Washington, DC. Leaders from the automotive and manufacturing industries, the financial and retail services and other powerful global businesses were invited to the meeting with Trump, his advisors and family.

Better Buy: Facebook, Inc. vs Alphabet

Digital advertising is expected to surpass television advertising in the U.S. this year — that is, if it hasn’t already. The two main beneficiaries of the growth in digital advertising are Facebook Indeed, the two companies completely dominate the digital advertising market, combining to take about 60% of the market.

Yahoo’s 4Q shows modest strides amid security breach fallout

Yahoo’s financial performance improved slightly during the fourth quarter while the company dealt with the fallout from massive security breaches that have jeopardized the $4.8 billion sale of its internet operations to Verizon Communications. The fourth-quarter report released Monday provided the latest snapshot of a shrinking company that has been steadily losing ground in the digital advertising market that generates most of its revenue.

Global Advertising Growth to Accelerate in 2017, Forecaster Says

After a 7.1 percent gain in 2016, next year will post a double-digit percentage increase, predicts IHS Markit, which also highlights that four of the five fastest growing countries of the past year are in Africa. Big brand budgets and quadrennial events, such as the Rio Summer Olympics, the summer’s European soccer championship and the U.S. presidential election will drive global advertising revenue to $532 billion in 2016, up 7.1 percent, according to estimates released Thursday by research firm IHS Markit.

Fast-Food Stocks: What to Watch in 2017

The past year has been a difficult one for the restaurant industry, and the fast-food category has not been exempt. Fewer people are eating out overall, and in Q3, according to the most recent data available from NPD Group , that trend began to hurt quick serverestaurants .