But this year’s Budweiser ad released Tuesday featuring an immigrant’s travel to the U.S. became suddenly more topical than Anheuser-Busch executives were probably expecting, released days after President Donald Trump’s executive order Friday temporarily banning refugees and nearly all citizens from seven Muslim-majority countries. The 60-second ad called “Born the Hard Way,” shows Anheuser-Busch co-founder Adolphus Busch traveling by boat from Germany to the U.S. in 1850s.
Category: Anheuser Busch Companies
Altria Group Inc.’s Biggest Win in 2016
A host of challenges continues to face Altria, including ongoing pressure from regulators, consumer advocates, and plaintiffs’ attorneys seeking to cause difficulties for the tobacco giant. Yet even though some favorable moves with its core business were noteworthy in 2016, Altria’s biggest win came in avoiding an even bigger hassle from the IRS.
Will Anheuser-Busch InBev Now Dominate Craft-Beer Brewpubs?
First it launched its Shock Top brand of craft-y beer, then it started buying up craft brewers, followed by acquiring distributors and demanding others carry only its brands of beer. It even bought the two biggest suppliers to the homebrew market, the seeding ground for future craft brewers.