In this Monday, Feb. 6, 2017, photo the Chicago Bulls’ mascot Benny the Bull, right, begins his daylong Snapchat video quest by reenacting a scene from the Chicago based movie Ferris Bueller’s Day Off, with the help of the Bulls’ Luka Dukich, digital content manager, left, Second City’s Billy Bungeroth, the story’s co-director., and Benny’s assistant Tom Sargent at the United Center in Chicago. The story starring Benny is playing out almost in real time on social media on a recent Monday, with scenes posted on Snapchat right after they are recorded throughout the day.