Kraft Heinz’s surprise play for Unilever marks a contrast to President Donald Trump’s “Buy American, Hire American” economic policy, as the Warren Buffett-led food giant seeks growth outside the U.S. Kraft Heinz ‘ s surprise play for Unilever plc marks an interesting contrast to President Donald Trump’s “Buy American, Hire American” economic policy, as the Warren Buffett-led food giant seeks growth in non-U.S. markets. Kraft’s $50 per share bid for the maker of Dove soaps and Ben & Jerry’s ice cream values the group at around $143 billion, Unilever said Friday, but nonetheless has “no merit, either financial or strategic” for the company’s shareholders.