Category: Marketing

3 ways technology is helping the construction industry

Dave Bullard examines a 3-D printed “stick,” part of an excavator, during the first day of the 2017 CONEXPO-CON/AGG convention Tuesday, March 7, 2017, at the Las Vegas Convention Center. The massive construction vehicles garner immediate attention at CONEXPO-CON/AGG 2017 concluding today at the Las Vegas Convention Center, but it’s what’s tucked behind those monstrosities that could have the biggest impact.

AT&T Outage Takes Down 911 Emergency Lines across the US

Millions of AT&T customers were left without 911 service for several hours last night. The outage appeared to have affected wireless customers across the country, with reports that customers were unable to reach emergency services in New York, Los Angeles, Washington D.C., Chicago, Miami, San Francisco and Seattle, among other areas.

Military-Grade Tech to Monitor Eggplants Rather Than Explosives

On a rooftop in the Jewish-Arab Tel Aviv neighborhood of Jaffa, a former military technologist and an ex-journalist sit in a transparent bio-dome where their robot is busy learning how to grow food. Flux IoT’s Eddy, a robot measuring less than a foot tall and resembling a life buoy, is built with military-grade sensors and armed with image-processing technology.

Congress Takes Sledgehammer to Broadband Privacy Rules Through Congressional Review Act

Today Senator Jeff Flake introduced a resolution of disapproval under the Congressional Review Act to repeal the broadband privacy rules enacted by the Federal Communications Commission last October. The rules protect consumer privacy by requiring ISPs to seek affirmative consent before using or disclosing their customers’ sensitive information, including web browsing and app usage history, for marketing purposes.

Jo Hanson to retire after nearly 50 years in banking

After nearly 50 years in the banking industry and 16 years at First State Bank, Jo Hanson retired on Feb. 28. Employees of the bank marked her retirement with a reception over the lunch hour at the First State Bank Headquarters in Winchester on Friday, Feb. 24. Throughout her banking career, Jo has worked at the Federal Reserve Bank and BancOhio in Cincinnati. Over the years, she has worked in a variety of roles, but mainly in Human Resources and Marketing.

Progressive Leans on Flo as Texting Drivers Lead to `Rate Shock’

Progressive Corp., the fourth-largest U.S. auto insurer, boosted spending on marketing this year to win customers after scaling back in the second half of 2016 when increased costs from car accidents threatened the company’s profit goals. “We’re excited to be back in, with full advertising,” Chief Executive Officer Tricia Griffith said Friday in a conference call discussing results at the Mayfield Village, Ohio-based company.

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Viva Entertainment Group, Inc. , a developer of an OTT system through which television services are delivered using the Internet, is pleased to announce the appointment of Mr. , CEO, serving as Chairman of the Board. Mr. Nagle years of experience in the digital world have been primarily focused on branded entertainment and strategic partnership development.

News Corner March 1, 2017

Tech company TVSquared raises $6.5 million. Calum Smeaton, TVSquared’s CEO and founder, says, “Global TV advertising is continuing to grow at an astounding rate because TV is the most effective marketing channel.

What Taco Bell Learned From Red Bull

For most of the past 10 years, our World’s 50 Most Innovative Companies included at least one ad agency, and sometimes as many as three-leaders like Weiden & Kennedy , Droga5 , and 72andSunny . Yet for the past two years, nothing.

What Taco Bell Learned From Red Bull

For most of the past 10 years, our World’s 50 Most Innovative Companies included at least one ad agency, and sometimes as many as three-leaders like Weiden & Kennedy , Droga5 , and 72andSunny . Yet for the past two years, nothing.

What Taco Bell Learned From Red Bull

For most of the past 10 years, our World’s 50 Most Innovative Companies included at least one ad agency, and sometimes as many as three-leaders like Weiden & Kennedy , Droga5 , and 72andSunny . Yet for the past two years, nothing.

GoPro Integrates App With Huawei’s New Phone in China Push

GoPro Inc. is integrating its mobile editing app into Huawei Technologies Co.’ s newest smartphones, in a marketing push to boost brand presence and sales in China amid sluggish demand in the U.S. The app, called Quik, will come preinstalled on Huawei P10 smartphones as the main editing option for consumers, GoPro announced Sunday at the Mobile World Congress in Barcelona.

It looks like the FCC wants to roll back rules that’d force…

Federal Communications Commission boss Ajit Pai is pushing to halt part of an Obama-era set of privacy rules that would require internet service providers to get explicit consent before they share consumers’ browsing data and other personal information with advertisers. Some background: Those rules were approved this past October under previous FCC chairman Tom Wheeler, who stepped down once President Trump took office .

Verizon Uses High Ranking in Reliability Survey To Knock T-Mobile

Verizon is firing back at T-Mobile’s aggressive marketing campaigns, pointing to fresh data showing the telecommunications giant offers the most reliable U.S. wireless service. RootMetrics’ latest reading on U.S. wireless performance, released late Wednesday, has Verizon tops in national reliability, network speed, and data, call and text performance.

Apple is restructuring the way it works with its lead…

Apple is changing the way it works with its lead advertising agency TBWA\Media Arts Lab as part of an effort to streamline its global marketing output, Adweek’s Patrick Coffee reported. TBWA\Media Arts Lab’s Apple team has been restructured for the agency to focus more on digital and local campaigns.

T-Mobile Has a Lot of Negotiating Power in Any Merger Talks with Sprint

Since then, T-Mobile has punched a giant hole in that argument by steadily delivering profitable growth and share gains, and forcing its rivals to respond with major discounts. In addition to giving deal opponents a big talking point, the self-proclaimed “Un-Carrier’s” financial success gives it a lot of bargaining power should it choose to pursue a tie-up with a rival that still faces its share of issues.

Millions to fight food industry sway, from a snack bar CEO

A $25 million pledge to fight the food industry’s influence on public health is coming from a surprising source – the CEO of a snack bar maker. Kind founder Daniel Lubetzky says he’s pledging his own money to create a group called “Feed the Truth” dedicated to revealing corporate influence in the nutrition field, with activities like education campaigns and investigative journalism.

Skechers Concept Stores Help Drive International Growth

The company’s strategic investments in its international concept stores over the last several years played a key role in its international growth by ensuring the right products are available for its wholesale customers, thereby increasing sales and reducing markdowns. With Skechers having twice the number of international concept stores as its U.S. domestic segment, there is clear potential for tremendous international growth in 2017 and beyond.

Nordstrom broke the curse of the Trump tweet

After the president slammed Lockheed Martin on Dec. 23 for the “tremendous cost” of its fighter jets, the company’s stock price Less than two weeks later, Trump blasted General Motors for assembling cars in Mexico, and the automaker’s share value dropped 24 cents . Then he took aim at Toyota for building a new Mexican plant, delivering an apparent 64 cent blow .

Is Fitbit Inc. a Bear Trap or Bull Trap?

The company now expects its fourth quarter revenue to fall 18%-20% annually, missing its prior guidance for 4% growth and representing its first year-over-year decline since its IPO. On the bottom line, it expects a non-GAAP net loss of $0.51-$0.56 per share, compared to its prior guidance for a profit of $0.14-$0.18 per share.