Super Bowl ad winners: Tide, T-Mobile

This image provided by Procter & Gamble shows a still from the company’s Mr. Clean “Cleaner of Your Dreams” Super Bowl 51 spot. The New England Patriots face the Atlanta Falcons in Super Bowl 51, on Sunday, Feb. 5, 2017.

Super Bowl ad winners: Tide, T-Mobile

This image provided by Procter & Gamble shows a still from the company’s Mr. Clean “Cleaner of Your Dreams” Super Bowl 51 spot. The New England Patriots face the Atlanta Falcons in Super Bowl 51, on Sunday, Feb. 5, 2017.

Super Bowl ad winners: Tide, T-Mobile

This image provided by Procter & Gamble shows a still from the company’s Mr. Clean “Cleaner of Your Dreams” Super Bowl 51 spot. The New England Patriots face the Atlanta Falcons in Super Bowl 51, on Sunday, Feb. 5, 2017.