The chicken-wings-and-beer joint has seen its performance clipped after recording three straight quarters of falling same-store sales, but the Super Bowl this Sunday could move the ball downfield for the casual-dining chain, if fans flock to its restaurants. According to the National Chicken Council, Americans are set to consume 1.33 billion chicken wings over Saturday and Sunday, a 2% or 30-million-wing increase from last year.
Category: Tom Brady
How Big is the Super Bowl for Buffalo Wild Wings?
The chicken-wings-and-beer joint has seen its performance clipped after recording three straight quarters of falling same-store sales, but the Super Bowl this Sunday could move the ball downfield for the casual-dining chain, if fans flock to its restaurants. According to the National Chicken Council, Americans are set to consume 1.33 billion chicken wings over Saturday and Sunday, a 2% or 30-million-wing increase from last year.
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