Stop shoveling snow the old fashioned way by bending over to grab the shaft-next time, use The HEFT and stand upright! Kevin Harrington, one of the original Sharks from hit reality series Shark Tank, and the Product Managers of AsSeenOnTV.pro are pleased to announce the launch of a new DRTV campaign with the HEFT. Shoveling snow can be painful, and that pain means tens of thousands of people need medical attention due to snow shoveling injuries.