New Delhi, Jan 9 : Reliance Jio, which launched its much awaited 4G services last year, was the most searched keyword by mobile users, way ahead of star cricketer Virat Kohli and bollywood superstar Salman Khan, according to 2016 mobile trend released by Alibaba group firm UC News. “Reliance Jio is the ‘Hottest Keyword’ of 2016 with 116 million page views in both Hindi and English content, owing to the group’s launch of multiple free calls and data services in a scenario where telecom companies are struggling to provide faster and deeper connectivity,” UC News report said.