Big brand budgets and quadrennial events such as the Olympics, European Football Championship and US Presidential Election will drive 2016’s global advertising revenue growth to $532 billion according to findings from critical information, analytics and solutions source IHS Markit’s annual Global Advertising Trends report. “The advertising industry is about to turn the corner thanks to the global economy getting back on track,” said Eleni Marouli, principal analyst, IHS Technology, and report author.