Chennai , Feb.24: Former Tamil Nadu chief minister J. Jayalalithaa’s niece Deepa Jayakumar on Saturday launched a new party named ‘MGR Amma Deepa Peravai’ on the eve of the late former Tamil Nadu Chief Minister’s 69th birth anniversary. “Amma Deepa Peravai’ is the platform we launch formally today,” said Deepa Jayakumar.