In a ceremony at Alibaba’s headquarters in Hangzhou today, Alibaba Group Executive Vice-Chairman Joseph Tsai and Danish Minister of Foreign Affairs Anders Samuelsen witnessed the signing of a memorandum of understanding to increase exports from Denmark to China and promote Denmark as a tourist destination of choice for Chinese travelers. The event saw the unveiling of the new Denmark Pavilion on Alibaba’s Tmall Global imported goods marketplace, enabling Danish producers of fashion, lifestyle, home and food products to reach the over 440 million annual active buyers on Alibaba’s e-commerce platforms, and introduces Chinese consumers to high quality, unique products from Denmark.