Holiday Phone Activations Bode Well for Apple’s iPhone 7-Plus Sales

But the numbers also suggest Apple’s smartphone sales mix improved for the better. Flurry, which relies on anonymized usage data from the thousands of mobile apps connected to its analytics tools, reports Apple products accounted for 44% of the smartphone and tablet activations it recorded from December 19 to December 25. That’s down from the 49.1% reported for the same week a year ago .