How Coca-Cola Can Increase Its Value in 2017

Its drive to refranchise nearly all of its North American bottling operations by the end of 2017 appears to be on track.This initiative will leave Coca-Cola as an asset-light business focused on concentrates and the marketing of its 500-plus global brands. And in May of next year, Chief Operating Officer James Quincey will succeed Muhtar Kent as CEO, with Kent continuing as Chairman of the company’s board of directors.