Alexa Could Be Amazon’s “Fourth Pillar”

All three have been instrumental to Amazon’s success over the past decade-plus and Bezos wrote, “I assure you that we also remain hard at work on finding a fourth [pillar].” It’s been two years since Amazon unveiled the Echo, which can serve as a hub for other smart-home devices like thermostats and lightbulbs, and its functionality has been extended through third-party “skills,” which function like voice-controlled apps.