Suggesting that a move to upgraded technology would foster innovation in the broadcast TV marketplace, the Federal Communications Commission is seeking comment on a proposal that would allow television broadcasters in the US to use the ATSC 3.0 ‘Next Generation’ broadcast television transmission standard on a voluntary, market-driven basis. According to the FCC, ATSC 3.0 has the potential to greatly improve broadcast signal reception on mobile devices and television receivers without outdoor antennas.