U.K. TV giant ITV said Monday that it has acquired a majority stake in Tetra Media Studio, the French TV production firm behind such dramas as crime series Profilage , now in its seventh season, and Les Hommes de l’Ombre , the political thriller known in Britain under its English-language title Spin . ITV has acquired production firms in the U.S., U.K. and beyond as CEO Adam Crozier has been looking to diversify revenue streams beyond TV advertising.
Category: TV Advertising
Online companies are the biggest spenders on TV advertising in…
Internet companies were the biggest spenders on UK television advertising last year, collectively spending $757 million in 2016, according to a report from British TV marketing body Thinkbox. The report, which compiles data from audience measurement firm Nielsen, showed BGL Group which owns price comparison website CompareTheMarket.com was the biggest spender of all online brands with a spend of $48.3 For online brands in particular, which have little or no physical presence, TV’s ability to create emotional connections with large audiences is vital.