Online companies are the biggest spenders on TV advertising in…

Internet companies were the biggest spenders on UK television advertising last year, collectively spending $757 million in 2016, according to a report from British TV marketing body Thinkbox. The report, which compiles data from audience measurement firm Nielsen, showed BGL Group which owns price comparison website CompareTheMarket.com was the biggest spender of all online brands with a spend of $48.3 For online brands in particular, which have little or no physical presence, TV’s ability to create emotional connections with large audiences is vital.