How Wal-Mart Can Take On Amazon Beyond Free 2-Day Shipping

The world’s largest retailer ditched its Amazon Prime-wannabe, Shipping Pass, which offered free three-day shipping for an annual fee of $49, and is instead offering free two-day shipping on all orders of $35 or more. It’s a better deal for customers, as a majority of orders on the company’s website are for more than $35, and Wal-Mart’s success has historically come from offering rock-bottom prices without hurdles such as a membership fee, offering a different kind of value from Amazon Prime.