Why your viral a heroesa probably shouldna t be the Twitter accounts of brands

“In due time their foot will slip; their day of disaster is near and their doom rushes upon them” – Deuteronomy 32:35 “Our community manager was unaware of the recent evolution of the Pepe meme’s meaning, and this tweet was promptly deleted.” – The Wendy’s brand Twitter account, Jan. 4. Just 24 short hours ago, the Wendy’s brand Twitter account was the Internet’s latest hero, because it “owned” a troll who questioned whether the fast-food company’s hamburgers were really never frozen.