The breakfast considered the most significant findings of the State of Digital Advertising 2017 report, created in partnership with Marin Software, and took glimpse at what’s to come in paid search and paid social advertising, with talks by James Murray, EMEA Product Marketing Manager for Bing Ads, Andrew Warren-Payne , Senior Consultant at ClickZ Intelligence, and Richard May, UK Business Director at Marin Software. Here are four findings from the breakfast that we found most interesting, and that have the greatest implications for the future of digital advertising.