Chris Kempczinski’s taste test was mocked online, to which he said his mother had taught him: ‘Don’t talk with your mouth full’

The chief executive officer of McDonald’s recently blamed etiquette guidance from his mother for a February on-camera taste test that made him a target for ridicule – and summarily recorded another video of him eating one of the fast-food giant’s offerings in a manner potential consumers found awkward.

Chris Kempczinski suggested to the Wall Street Journal (WSJ) earlier in April that he was simply heeding maternal advice to never talk with his mouth full when he took the humorously small bite at the center of a viral video which depicted him discussing and sampling the new Big Arch burger from McDonald’s.