Target seats such as Grimsby have not been blue for decades. To win here will require more than giant cod and snappy slogans
Boris Johnson does not look like a prime minister who believes he is just about to lose the office he has coveted since boyhood.
Brandishing a giant cod and joking with fishmongers, he is in his campaign comfort zone. It is the mode of the Vote Leave tour bus: eye-catching photo ops, a snappy slogan and informal stump speeches that play fast and loose with the facts about Brexit.
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