Users of Zao can now add themselves into the scenes of their favourite movies. But is our desire to insert ourselves into everything putting our privacy at risk?

‘You oughta be in pictures,” goes the 1934 Rudy Vallée song. And, as of last week, pretty much anyone can be. The entry requirements for being a star fell dramatically thanks to the launch, in China, of a face-swapping app that can decant users into film and TV clips.

Zao, which has quickly become China’s most downloaded free app, fuses the face in the original clip with your features. All that is required is a single selfie and the man or woman in the street is transformed into a star of the mobile screen, if not quite the silver one. In other words, anyone who yearns to be part of Titanic or Game of Thrones, The Big Bang Theory or the latest J-Pop sensation can now bypass the audition and go straight to the limelight without all that pesky hard work, talent and dedication. A whole new generation of synthetic movie idols could be unleashed upon the world: a Humphrey Bogus, a Phony Curtis, a Fake Dunaway.